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[ subject:"Motivation research (Marketing)" ]
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Freud on Madison Avenuemotivation re...
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Project Muse.
Freud on Madison Avenuemotivation research and subliminal advertising in America /
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
Freud on Madison AvenueLawrence R. Samuel.
其他題名:
motivation research and subliminal advertising in America /
作者:
Samuel, Lawrence R.
出版者:
Philadelphia :University of Pennsylvania Press,c2010.
面頁冊數:
1 online resource (218 p.).
標題:
Consumer behaviorHistory.United States
電子資源:
Full text available:
ISBN:
9780812204872 (electronic bk.)
Freud on Madison Avenuemotivation research and subliminal advertising in America /
Samuel, Lawrence R.
Freud on Madison Avenue
motivation research and subliminal advertising in America /[electronic resource] :Lawrence R. Samuel. - Philadelphia :University of Pennsylvania Press,c2010. - 1 online resource (218 p.).
Includes bibliographical references and index.
The psychology of everyday living -- The sophisticated sell -- The secret pitch -- The fertile moment -- The psychology of the world of objects.
ISBN: 9780812204872 (electronic bk.)Subjects--Topical Terms:
240572
Consumer behavior
--History.--United States
LC Class. No.: HF5415.34 / .S26 2010
Dewey Class. No.: 659.101/9
Freud on Madison Avenuemotivation research and subliminal advertising in America /
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http://muse.jhu.edu/books/9780812204872/
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