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Case studies on social marketinga gl...

Alves, Helena M.

Case studies on social marketinga global perspective /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Case studies on social marketingedited by M. Mercedes Galan-Ladero, Helena M. Alves.
其他題名:	a global perspective /
其他作者:	Galan-Ladero, M. Mercedes.
出版者:	Cham :Springer International Publishing :2019.
面頁冊數:	xiii, 252 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	Social marketing.
電子資源:	https://doi.org/10.1007/978-3-030-04843-3
ISBN:	9783030048433$q(electronic bk.)

Case studies on social marketinga global perspective /
Case studies on social marketinga global perspective /[electronic resource] :edited by M. Mercedes Galan-Ladero, Helena M. Alves. - Cham :Springer International Publishing :2019. - xiii, 252 p. :ill., digital ;24 cm. - Management for professionals,2192-8096. - Management for professionals..

Social Marketing Cases: Environment -- Social Marketing Cases: Public Health -- Social Marketing Cases: Society, Culture and Education -- Social Marketing Cases: Safety and Security.

Social marketing has become an indispensable tool for all types of organizations worldwide. This book presents high-quality cases on the development, implementation, and analysis of different social marketing campaigns that have been created by non-governmental organizations, public administrations, and even businesses. The respective cases reflect the fact that, although social marketing was initially employed by public administrations and NGOs, the number of campaigns developed by all type of organizations, including businesses, is on the rise; in fact, Corporate Social Marketing is now considered to be one of the main CSR initiatives at businesses around the globe. Pursuing an international approach, the cases in the book explore social marketing practices from a diverse set of countries and cultures around the world.

ISBN: 9783030048433$q(electronic bk.)

Standard No.: 10.1007/978-3-030-04843-3doiSubjects--Topical Terms:

188081
Social marketing.

LC Class. No.: HF5414 / .C374 2019

Dewey Class. No.: 658.8

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