國立高雄大學圖資館 |

語系: 繁體中文

說明(常見問題)

圖資館首頁

登入

回首頁 到查詢結果 [ subject:"Political campaigns." ]

切換: 標籤 | MARC模式 | ISBD

Campaign strategy in direct democracy

Bernhard, Laurent.

Campaign strategy in direct democracy

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Campaign strategy in direct democracyLaurent Bernhard.
作者:	Bernhard, Laurent.
出版者:	Basingstoke :Palgrave Macmillan,2012.
面頁冊數:	1 online resource.
標題:	Campaign management.
電子資源:	http://www.palgraveconnect.com/doifinder/10.1057/9781137011343
ISBN:	9781137011343 (electronic bk.)

Campaign strategy in direct democracy
Bernhard, Laurent.

Campaign strategy in direct democracy[electronic resource] /Laurent Bernhard. - Basingstoke :Palgrave Macmillan,2012. - 1 online resource. - Challenges to democracy in the 21st century. - Challenges to democracy in the 21st century..

Includes bibliographical references.

State of the Art -- Design of the Study -- Plan of the Book -- Theoretical Framework -- Objectives -- Means -- Ways -- Conclusion -- The Strategic Context -- The Institutional Context -- The Players of the Game -- Issue-specific Contexts -- Conclusion -- The Profiles of the Campaigns -- Asylum Law -- Naturalization Initiative -- Health-care Article -- Single Health Insurance -- Disabled Insurance Reform -- Old-age Pensions -- Corporate Tax Reform -- Right to Sue Initiative -- Comparative Perspective -- Conclusion -- Coalition Formation -- Coalition Formation in Direct Democracy -- Internal Coalition Structure -- Data and Method of Analysis -- Results -- Conclusion -- Message Development -- Message Selection -- Negative Campaigning -- Data and Method of Analysis -- Results -- Conclusion -- Message Delivery -- Theoretical Considerations -- Empirical Analysis -- Conclusion -- Power Analysis -- Key Players -- Data and Methods of Analysis -- Results -- Conclusion -- Conclusion -- Summary -- Improving Direct Democracy.

This book takes a fresh look at direct democracy by exploring how political actors run direct-democratic campaigns. It is the first study of comparative direct-democratic campaigning and examines eight campaigns on four salient policy domains: immigration, health politics, welfare state issues, and economic liberalism centring on the world's champion par excellence of direct-democracy, Switzerland. Bernhard derives much of his analysis through interviews conducted with campaign managers providing first-hand accounts that offer unprecedented access into the organisation and strategy behind direct-democratic campaigns. Campaign Strategy in Direct Democracy is essential reading for students and scholars of political communication and political science.

ISBN: 9781137011343 (electronic bk.)

Source: 575584Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Topical Terms:

251246
Campaign management.
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: JF2112.C3 / B47 2012

Dewey Class. No.: 324.7

Campaign strategy in direct democracy
LDR:03430cmm 2200493Ka 4500 001 403234
003 OCoLC
005 20130621115135.0
006 m o d
007 cr cn|||||||||
008 140117s2012 enk ob 000 0 eng d
019 $a 820631000
020 $a 9781137011343 (electronic bk.)
020 $a 1137011343 (electronic bk.)
020 $z 9781137011336
020 $z 1137011335
020 $z 9781283867412
020 $z 1283867419
029 1 $a AU@ $b 000050324452
029 1 $a NZ1 $b 14795818
035 $a (OCoLC)819421471 $z (OCoLC)820631000
035 $a ocn819421471
037 $a 575584 $b Palgrave Macmillan $n http://www.palgraveconnect.com
040 $a UKPGM $b eng $c UKPGM $d CDX $d OCLCO $d N $d YDXCP $d IDEBK $d E7B
043 $a e-sz---
049 $a TEFA
050 4 $a JF2112.C3 $b B47 2012
072 7 $a POL $2 eflch
072 7 $a POL $x 016000 $2 bisacsh
082 0 4 $a 324.7 $2 23
100 1 $a Bernhard, Laurent. $3 643175
245 1 0 $a Campaign strategy in direct democracy $h [electronic resource] / $c Laurent Bernhard.
260 $a Basingstoke : $b Palgrave Macmillan, $c 2012.
300 $a 1 online resource.
490 1 $a Challenges to democracy in the 21st century
504 $a Includes bibliographical references.
505 0 $a State of the Art -- Design of the Study -- Plan of the Book -- Theoretical Framework -- Objectives -- Means -- Ways -- Conclusion -- The Strategic Context -- The Institutional Context -- The Players of the Game -- Issue-specific Contexts -- Conclusion -- The Profiles of the Campaigns -- Asylum Law -- Naturalization Initiative -- Health-care Article -- Single Health Insurance -- Disabled Insurance Reform -- Old-age Pensions -- Corporate Tax Reform -- Right to Sue Initiative -- Comparative Perspective -- Conclusion -- Coalition Formation -- Coalition Formation in Direct Democracy -- Internal Coalition Structure -- Data and Method of Analysis -- Results -- Conclusion -- Message Development -- Message Selection -- Negative Campaigning -- Data and Method of Analysis -- Results -- Conclusion -- Message Delivery -- Theoretical Considerations -- Empirical Analysis -- Conclusion -- Power Analysis -- Key Players -- Data and Methods of Analysis -- Results -- Conclusion -- Conclusion -- Summary -- Improving Direct Democracy.
520 $a This book takes a fresh look at direct democracy by exploring how political actors run direct-democratic campaigns. It is the first study of comparative direct-democratic campaigning and examines eight campaigns on four salient policy domains: immigration, health politics, welfare state issues, and economic liberalism centring on the world's champion par excellence of direct-democracy, Switzerland. Bernhard derives much of his analysis through interviews conducted with campaign managers providing first-hand accounts that offer unprecedented access into the organisation and strategy behind direct-democratic campaigns. Campaign Strategy in Direct Democracy is essential reading for students and scholars of political communication and political science.
650 0 $a Campaign management. $3 251246
650 0 $a Political campaigns. $3 251247
650 0 $a Direct democracy. $3 527064
650 7 $a POLITICAL SCIENCE / Political Process / General $2 bisacsh $3 565286
655 4 $a Electronic books. $2 local. $3 214472
776 0 8 $i Print version: $w ()1137011335 $z 9781283867412
830 0 $a Challenges to democracy in the 21st century. $3 643176
856 4 0 $3 Palgrave Connect $u http://www.palgraveconnect.com/doifinder/10.1057/9781137011343
938 $a Coutts Information Services $b COUT $n 24416272 $c 57.50 GBP
938 $a EBSCOhost $b EBSC $n 509784
938 $a YBP Library Services $b YANK $n 9952504
938 $a Ingram Digital eBook Collection $b IDEB $n cis24416272
938 $a ebrary $b EBRY $n ebr10636025
994 $a C0 $b TEF