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How to price :a guide to pricing tec...

Shy, Oz.

How to price :a guide to pricing techniques and yield management /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	How to price :Oz Shy.
其他題名:	a guide to pricing techniques and yield management /
作者:	Shy, Oz.
出版者:	Cambridge ;Cambridge University Press,2008.
面頁冊數:	xiv, 433 p. :ill. ;26 cm.
標題:	PricingMathematical models.
電子資源:	http://www.loc.gov/catdir/enhancements/fy0803/2007034979-t.html
電子資源:	http://www.loc.gov/catdir/enhancements/fy0803/2007034979-d.html
ISBN:	0521715644 (pbk.)

How to price :a guide to pricing techniques and yield management /
Shy, Oz.

How to price :a guide to pricing techniques and yield management /Oz Shy. - Cambridge ;Cambridge University Press,2008. - xiv, 433 p. :ill. ;26 cm.

Includes bibliographical references (p. [421]-429) and index.

decisions -- Multiple price and refund packages -- Refund policy under moral hazard -- Integrating refunds within advance booking -- Exercises -- Overbooking -- Basic definitions -- Profit-maximizing overbooking -- Overbooking of groups -- Exercises -- Quality, loyalty, auctions, and advertising -- Quality differentiation and classes -- Damaged goods -- More on pricing under competition -- Auctions -- Advertising expenditure -- Exercises -- Tariff-choice biases and warranties -- Flat-rate biases -- Choice in context and extremeness aversion -- Other consumer choice biases -- Warranties -- Exercises -- Instructor and solution manual -- To the reader -- Manual for chapter 2: demand and cost -- Manual for chapter 3: basic pricing techniques -- Manual for chapter 4: bundling and tying -- Manual for chapter 5: multipart tariff -- Manual for chapter 6: peak-load pricing -- Manual for chapter 7: advance booking -- Manual for chapter 8: refund strategies -- Manual for chapter 9: overbooking -- Manual for chapter 10: quality, loyalty, auctions, advertising -- Manual for chapter 11: tariff-choice biases and warranties -- References -- Index.

ISBN: 0521715644 (pbk.)

LCCN: 2007034979

Nat. Bib. No.: GBA806323bnbSubjects--Topical Terms:

310864
Pricing
--Mathematical models.

LC Class. No.: HF5416.5 / S562 2008

Dewey Class. No.: 658.8/16

How to price :a guide to pricing techniques and yield management /
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245 1 0 $a How to price : $b a guide to pricing techniques and yield management / $c Oz Shy.
260 $a Cambridge ; $a New York : $c 2008. $b Cambridge University Press,
300 $a xiv, 433 p. : $b ill. ; $c 26 cm.
504 $a Includes bibliographical references (p. [421]-429) and index.
505 $a decisions -- Multiple price and refund packages -- Refund policy under moral hazard -- Integrating refunds within advance booking -- Exercises -- Overbooking -- Basic definitions -- Profit-maximizing overbooking -- Overbooking of groups -- Exercises -- Quality, loyalty, auctions, and advertising -- Quality differentiation and classes -- Damaged goods -- More on pricing under competition -- Auctions -- Advertising expenditure -- Exercises -- Tariff-choice biases and warranties -- Flat-rate biases -- Choice in context and extremeness aversion -- Other consumer choice biases -- Warranties -- Exercises -- Instructor and solution manual -- To the reader -- Manual for chapter 2: demand and cost -- Manual for chapter 3: basic pricing techniques -- Manual for chapter 4: bundling and tying -- Manual for chapter 5: multipart tariff -- Manual for chapter 6: peak-load pricing -- Manual for chapter 7: advance booking -- Manual for chapter 8: refund strategies -- Manual for chapter 9: overbooking -- Manual for chapter 10: quality, loyalty, auctions, advertising -- Manual for chapter 11: tariff-choice biases and warranties -- References -- Index.
505 0 $a Introduction to pricing techniques -- Services, booking systems, and consumer value -- Overview of pricing techniques -- Revenue management and profit maximization -- The role played by capacity -- YM, consumer welfare, and antitrust -- Pricing techniques and the use of computers -- The literature and presentation methods -- Notation and symbols -- Demand and cost -- Demand theory and interpretations -- Discrete demand functions -- Linear demand functions -- Constant-elasticity demand functions -- Aggregating demand functions -- Demand and network effects -- Demand for substitutes and complements -- Consumer surplus -- Cost of production -- Exercises -- Basic pricing techniques -- Single-market pricing -- Multiple markets without price discrimination -- Multiple markets with price discrimination -- Pricing under competition -- Commonly practiced pricing methods -- Regulated public utility -- Exercises -- Bundling and tying -- Bundling -- Tying -- Exercises -- Multipart tariff -- Two-part tariff with one type of consumer -- Two-part tariff with multiple consumer types -- Menu of two-part tariffs -- Multipart tariff -- Regulated public utility -- Exercises -- Peak-load pricing -- Seasons, cycles, and service-cost definitions -- Seasons: fixed-peak case -- Seasons: shifting-peak case -- General computer algorithm for two seasons -- Multi-season pricing -- Season-interdependent demand functions -- Regulated public utility -- Demand, cost, and the lengths of seasons -- Exercises -- Advance booking -- Two booking periods with two service classes -- Multiple periods with two service classes -- Multiple booking periods and service classes -- Dynamic booking with marginal operating cost -- Network-based dynamic advance booking -- Fixed class allocations -- Nested class allocations -- Exercises -- Refund strategies -- Basic definitions -- Consumers, preferences, and seller's profit -- Refund policy under an exogenously-given price -- Simultaneous price and refund policy
650 $a Pricing $x Mathematical models. $3 310864
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/enhancements/fy0803/2007034979-t.html $z http://www.loc.gov/catdir/enhancements/fy0803/2007034979-t.html
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