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[ subject:"Product management." ]
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Product management /
~
Lehmann, Donald R.
Product management /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Product management /Donald R. Lehmann, Russell S. Winer.
作者:
Lehmann, Donald R.
其他作者:
Winer, Russell S.
出版者:
Boston :McGraw-Hill/Irwin,2005.
面頁冊數:
xvi, 494 p. :ill. ;24 cm.
叢書名:
McGraw-Hill/Irwin series in marketing.
標題:
Product management.
電子資源:
http://www.loc.gov/catdir/toc/mh041/2004053060.html
ISBN:
0072865989 (alk. paper)
Product management /
Lehmann, Donald R.
Product management /
Donald R. Lehmann, Russell S. Winer. - 4th ed. - Boston :McGraw-Hill/Irwin,2005. - xvi, 494 p. :ill. ;24 cm. - McGraw-Hill/Irwin series in marketing..
Includes bibliographical references and indexes.
ISBN: 0072865989 (alk. paper)
LCCN: 2004053060Subjects--Topical Terms:
184540
Product management.
LC Class. No.: HF5415.15 / .L44 2005
Dewey Class. No.: 658.5/6
Product management /
LDR
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Product management /
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Donald R. Lehmann, Russell S. Winer.
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McGraw-Hill/Irwin,
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24 cm.
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McGraw-Hill/Irwin series in marketing.
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Product management.
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Winer, Russell S.
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Table of contents
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http://www.loc.gov/catdir/toc/mh041/2004053060.html
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http://www.loc.gov/catdir/toc/mh041/2004053060.html
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