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Product management /

~

Lehmann, Donald R.

Product management /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Product management /Donald R. Lehmann, Russell S. Winer.
作者:	Lehmann, Donald R.
其他作者:	Winer, Russell S.
出版者:	Boston :McGraw-Hill/Irwin,2005.
面頁冊數:	xvi, 494 p. :ill. ;24 cm.
叢書名:	McGraw-Hill/Irwin series in marketing
標題:	Product management.
電子資源:	http://www.loc.gov/catdir/toc/mh041/2004053060.html
電子資源:	http://www.loc.gov/catdir/description/mh051/2004053060.html
ISBN:	0071238328 :

Product management /
Lehmann, Donald R.

Product management /Donald R. Lehmann, Russell S. Winer. - 4th ed. - Boston :McGraw-Hill/Irwin,2005. - xvi, 494 p. :ill. ;24 cm. - McGraw-Hill/Irwin series in marketing.

Includes bibliographical references and indexes.

ISBN: 0071238328 :NT$1100

LCCN: 2004053060Subjects--Topical Terms:

184540
Product management.

LC Class. No.: HF5415.15 / .L44 2005

Dewey Class. No.: 658.5/6

Product management /
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245 1 0 $a Product management / $c Donald R. Lehmann, Russell S. Winer.
250 $a 4th ed.
260 $a Boston : $c 2005. $b McGraw-Hill/Irwin,
300 $a xvi, 494 p. : $b ill. ; $c 24 cm.
440 0 $a McGraw-Hill/Irwin series in marketing
504 $a Includes bibliographical references and indexes.
650 $a Product management. $3 184540
700 $a Winer, Russell S. $3 202869
856 4 1 $3 Table of contents $u http://www.loc.gov/catdir/toc/mh041/2004053060.html $z http://www.loc.gov/catdir/toc/mh041/2004053060.html
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http://www.loc.gov/catdir/toc/mh041/2004053060.html
http://www.loc.gov/catdir/description/mh051/2004053060.html

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