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[ subject:"Product placement in mass media." ]
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Branded entertainmentproduct placeme...
~
Lehu, Jean-Marc.
Branded entertainmentproduct placement & brand strategy in the entertainment business /
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
Branded entertainmentJean-Marc Lehu.
其他題名:
product placement & brand strategy in the entertainment business /
作者:
Lehu, Jean-Marc.
出版者:
London :Kogan Page,2007.
面頁冊數:
ix, 266 p. :ill. ;24 cm.
附註:
Title from e-book title screen (viewed October 15, 2007).
標題:
Product placement in mass media.
電子資源:
Connect to MyiLibrary resource
ISBN:
9786610869619
Branded entertainmentproduct placement & brand strategy in the entertainment business /
Lehu, Jean-Marc.
Branded entertainment
product placement & brand strategy in the entertainment business /[electronic resource] :Jean-Marc Lehu. - London :Kogan Page,2007. - ix, 266 p. :ill. ;24 cm.
Title from e-book title screen (viewed October 15, 2007).
Includes bibliographical references and index.
Electronic reproduction.
UK :
MyiLibrary,
2007
Access may be limited to MIL affiliated libraries.
ISBN: 9786610869619
LCCN: 2007003323
Nat. Bib. No.: GBA694359bnbSubjects--Topical Terms:
294280
Product placement in mass media.
Index Terms--Genre/Form:
214472
Electronic books.
LC Class. No.: HF6146.P78 / L43 2007eb
Dewey Class. No.: 659.1
Branded entertainmentproduct placement & brand strategy in the entertainment business /
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