語系:
繁體中文
English
說明(常見問題)
圖資館首頁
登入
回首頁
到查詢結果
[ subject:"Social marketing" ]
切換:
標籤
|
MARC模式
|
ISBD
Strategic marketing for social enter...
~
Chiweshe, Nigel, (1983-)
Strategic marketing for social enterprises in Developing nations
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
Strategic marketing for social enterprises in Developing nationsNigel Chiweshe and Debbie Ellis, editors.
其他作者:
Chiweshe, Nigel,
出版者:
Hershey, Pennsylvania :IGI Global,2019.
面頁冊數:
1 online resource (xxix, 373 p.)
標題:
Social marketingDeveloping countries.
電子資源:
http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7859-8
ISBN:
9781522578604 (ebk.)
Strategic marketing for social enterprises in Developing nations
Strategic marketing for social enterprises in Developing nations
[electronic resource] /Nigel Chiweshe and Debbie Ellis, editors. - Hershey, Pennsylvania :IGI Global,2019. - 1 online resource (xxix, 373 p.)
Includes bibliographical references and index.
Section 1. Strategic marketing and social enterprises: nexus of the two domains. Chapter 1. Strategic marketing for social enterprises: nexus of the two domains -- Section 2. Marketing in social enterprises. Chapter 2. Marketing in social enterprises: the role of value creation through relationship marketing ; Chapter 3. Social enterprise marketing communication ; Chapter 4. Utilization of online platforms by social entrepreneurs for social sustainable development ; Chapter 5. Social enterprise digital marketing -- Section 3. Social enterprise customers. Chapter 6. The market opportunity for social enterprise in Developing nations: the sub-saharan middle Class ; Chapter 7. Social enterprise consumers: the case of South African organic produce consumers -- Section 4. Evidence of strategic marketing in social enterprises. Chapter 8. Evidence of strategic marketing in social enterprises: lessons from a Developing nation ; Chapter 9. Strategic sustainability marketing and social responsibility in the textile industry: opportunities and challenges in Africa ; Chapter 10. Potentials of frugal innovation to combine the social and economic objectives in the marketing of social enterprises: the case of Eindollarbrille E.V. ; Chapter 11. Challenges for social enterprises in special education ; Chapter 12. The evolution of microfinance products to promote microentrepreneurship towards social progress of African countries.
Restricted to subscribers or individual electronic text purchasers.
"This book provides insights into the marketing of social enterprises from a developing state perspective as these communities are usually the ones afflicted with massive social challenges not as prevalent in developed states. It also contains practical guides to the marketing of social enterprises to ultimately provide social improvement"--
ISBN: 9781522578604 (ebk.)Subjects--Topical Terms:
899827
Social marketing
--Developing countries.
LC Class. No.: HF5414 / .S775 2019
Dewey Class. No.: 658.8/02
Strategic marketing for social enterprises in Developing nations
LDR
:02757nmm a2200265 a 4500
001
603428
003
IGIG
005
20211014155438.0
006
m o d
007
cr cn
008
211118s2019 pau fob 001 0 eng d
020
$a
9781522578604 (ebk.)
020
$a
9781522578598 (hbk.)
035
$a
(OCoLC)1107546273
035
$a
1101012093
040
$a
CaBNVSL
$b
eng
$c
CaBNVSL
$d
CaBNVSL
050
0 0
$a
HF5414
$b
.S775 2019
082
0 0
$a
658.8/02
$2
23
245
0 0
$a
Strategic marketing for social enterprises in Developing nations
$h
[electronic resource] /
$c
Nigel Chiweshe and Debbie Ellis, editors.
260
$a
Hershey, Pennsylvania :
$b
IGI Global,
$c
2019.
300
$a
1 online resource (xxix, 373 p.)
504
$a
Includes bibliographical references and index.
505
0
$a
Section 1. Strategic marketing and social enterprises: nexus of the two domains. Chapter 1. Strategic marketing for social enterprises: nexus of the two domains -- Section 2. Marketing in social enterprises. Chapter 2. Marketing in social enterprises: the role of value creation through relationship marketing ; Chapter 3. Social enterprise marketing communication ; Chapter 4. Utilization of online platforms by social entrepreneurs for social sustainable development ; Chapter 5. Social enterprise digital marketing -- Section 3. Social enterprise customers. Chapter 6. The market opportunity for social enterprise in Developing nations: the sub-saharan middle Class ; Chapter 7. Social enterprise consumers: the case of South African organic produce consumers -- Section 4. Evidence of strategic marketing in social enterprises. Chapter 8. Evidence of strategic marketing in social enterprises: lessons from a Developing nation ; Chapter 9. Strategic sustainability marketing and social responsibility in the textile industry: opportunities and challenges in Africa ; Chapter 10. Potentials of frugal innovation to combine the social and economic objectives in the marketing of social enterprises: the case of Eindollarbrille E.V. ; Chapter 11. Challenges for social enterprises in special education ; Chapter 12. The evolution of microfinance products to promote microentrepreneurship towards social progress of African countries.
506
$a
Restricted to subscribers or individual electronic text purchasers.
520
3
$a
"This book provides insights into the marketing of social enterprises from a developing state perspective as these communities are usually the ones afflicted with massive social challenges not as prevalent in developed states. It also contains practical guides to the marketing of social enterprises to ultimately provide social improvement"--
$c
Provided by publisher.
650
0
$a
Social marketing
$z
Developing countries.
$3
899827
650
0
$a
Social entrepreneurship
$z
Developing countries.
$3
686927
700
1
$a
Chiweshe, Nigel,
$d
1983-
$3
899825
700
1
$a
Ellis, Debbie,
$d
1967-
$3
899826
856
4 0
$u
http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7859-8
筆 0 讀者評論
全部
電子館藏
館藏
1 筆 • 頁數 1 •
1
條碼號
館藏地
館藏流通類別
資料類型
索書號
使用類型
借閱狀態
預約狀態
備註欄
附件
000000202159
電子館藏
1圖書
電子書
EB HF5414 .S775 2019 2019
一般使用(Normal)
在架
0
1 筆 • 頁數 1 •
1
多媒體
多媒體檔案
http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7859-8
評論
新增評論
分享你的心得
Export
取書館別
處理中
...
變更密碼
登入