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The art of cause marketing :how to u...

Earle, Richard, (1932-)

The art of cause marketing :how to use advertising to change personal behavior and public policy /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	The art of cause marketing :Richard Earle.
其他題名:	how to use advertising to change personal behavior and public policy /
作者:	Earle, Richard,
出版者:	Chicago ;McGraw-Hill,2000.
面頁冊數:	xiv, 322 p. :ill., ports. ;23 cm.
附註:	Originally published: Lincolnwood, Ill. : NTC Business Books, 2000.
標題:	Social marketing.
ISBN:	0071387021 (pbk.)

The art of cause marketing :how to use advertising to change personal behavior and public policy /
Earle, Richard,1932-

The art of cause marketing :how to use advertising to change personal behavior and public policy /Richard Earle. - Chicago ;McGraw-Hill,2000. - xiv, 322 p. :ill., ports. ;23 cm.

Originally published: Lincolnwood, Ill. : NTC Business Books, 2000.

Includes bibliographical references (p. 305) and index.

ISBN: 0071387021 (pbk.)

LCCN: 99045663

Nat. Bib. No.: GBA2-23345Subjects--Topical Terms:

188081
Social marketing.

The art of cause marketing :how to use advertising to change personal behavior and public policy /
LDR:00723cam _2200217 a_450 001 170034
003 OCoLC
003 oLC
005 030327144934.0
005 20030327144934.0
008 090528r20022000enkac b 001 0 eng
010 $a 99045663
015 $a GBA2-23345
020 $a 0071387021 (pbk.)
035 $a 00222169
040 $a UKM $c UKM $d MUU $d OCLCQ
041 $a eng
100 $a Earle, Richard, $d 1932- $3 243423
245 1 4 $a The art of cause marketing : $b how to use advertising to change personal behavior and public policy / $c Richard Earle.
260 $a Chicago ; $a London : $c 2000. $b McGraw-Hill,
300 $a xiv, 322 p. : $b ill., ports. ; $c 23 cm.
500 $a Originally published: Lincolnwood, Ill. : NTC Business Books, 2000.
504 $a Includes bibliographical references (p. 305) and index.
650 $a Social marketing. $3 188081