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Marketing channels and supply chain ...

Ferrell, O. C.

Marketing channels and supply chain networks in North Americaa historical analysis /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Marketing channels and supply chain networks in North Americaby Robert D. Tamilia, O. C. Ferrell, Karen Hopkins.
其他題名:	a historical analysis /
作者:	Tamilia, Robert D.
其他作者:	Ferrell, O. C.
出版者:	Cham :Springer International Publishing :2020.
面頁冊數:	vi, 67 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	Business logisticsHistory.North America
電子資源:	https://doi.org/10.1007/978-3-030-44870-7
ISBN:	9783030448707$q(electronic bk.)

Marketing channels and supply chain networks in North Americaa historical analysis /
Tamilia, Robert D.

Marketing channels and supply chain networks in North Americaa historical analysis /[electronic resource] :by Robert D. Tamilia, O. C. Ferrell, Karen Hopkins. - Cham :Springer International Publishing :2020. - vi, 67 p. :ill., digital ;24 cm. - SpringerBriefs in business,2191-5482. - SpringerBriefs in business..

Chapter 1: Introduction -- Chapter 2: Distribution in a Developing Economy: 1850-1900 -- Chapter 3: Distribution Driven by Technology: 1900-1950 -- Chapter 4: Technology Accelerates: 1950 to Present -- Chapter 5: Conclusion: Marketing Education and the Future.

This book provides a rare historical analysis on the development and importance of marketing channels to Supply Chain Management (SCM) in Northern America. In particular, the book looks at the period 1850 to the present, to understand the evolution, the trends and the current status. It aims to bring back this forgotten area of research, to the mainstream marketing thought process. A general overview of developments in marketing channels will help the reader understand what changes occurred and how some of these changes impacted marketing education and practice. First, the book provides an overview of the historical background of how manufacturing and distribution evolved in the 19th century. Next, the marketing channels and supply chain networks are defined. Then the three time periods within 1850- present are covered. The book explains how supply chain has become prominent in organizations, the movement to non-store retailing and the omnichannel is discussed to focus on recent developments in distribution. Finally, developments that relate to the academic discipline and implications for the future are examined. The book concludes by describing the relationship between marketing channels and supply chain today, based on historical analysis.

ISBN: 9783030448707$q(electronic bk.)

Standard No.: 10.1007/978-3-030-44870-7doiSubjects--Topical Terms:

858454
Business logistics
--History.--North America

LC Class. No.: HD38.5 / .T365 2020

Dewey Class. No.: 658.5

Marketing channels and supply chain networks in North Americaa historical analysis /
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