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YouthNationbuilding remarkable brand...

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Britton, Matt.

YouthNationbuilding remarkable brands in a youth-driven culture /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	YouthNationMatt Britton.
其他題名:	building remarkable brands in a youth-driven culture /
作者:	Britton, Matt.
出版者:	Hoboken, NJ :John Wiley & Sons,c2015.
面頁冊數:	1 online resource (xxv, 292 p.)
標題:	Young adult consumers.
電子資源:	http://onlinelibrary.wiley.com/book/10.1002/9781119162469
ISBN:	9781119162469 (electronic bk.)

YouthNationbuilding remarkable brands in a youth-driven culture /
Britton, Matt.

YouthNationbuilding remarkable brands in a youth-driven culture /[electronic resource] :Matt Britton. - 1st ed. - Hoboken, NJ :John Wiley & Sons,c2015. - 1 online resource (xxv, 292 p.)

Includes bibliographical references and index.

ISBN: 9781119162469 (electronic bk.)Subjects--Topical Terms:

756561
Young adult consumers.

LC Class. No.: HF5415.332.Y66

Dewey Class. No.: 658.827

YouthNationbuilding remarkable brands in a youth-driven culture /
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300 $a 1 online resource (xxv, 292 p.)
504 $a Includes bibliographical references and index.
588 0 $a Vendor-supplied metadata.
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650 0 $a Young adult consumers. $3 756561
650 0 $a Marketing. $3 182957
650 0 $a Advertising. $3 191710
650 0 $a Target marketing. $3 298632
650 0 $a Young adults $x Attitudes. $3 686427
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856 4 0 $u http://onlinelibrary.wiley.com/book/10.1002/9781119162469

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http://onlinelibrary.wiley.com/book/10.1002/9781119162469

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