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Marketing research in the internet a...

Monster, Robert W.

Marketing research in the internet age :leveraging the internet for market measurement and consumer insight /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Marketing research in the internet age :Robert W. Manster, Raymond C. Pettit.
其他題名:	leveraging the internet for market measurement and consumer insight /
作者:	Monster, Robert W.
其他作者:	Pettit, Raymond C.
出版者:	Singapore :John Wiley & Sons (Asia) Pte.Ltd.,2002.
面頁冊數:	xxi, 306 p. :ill. ;24 cm.
標題:	Telemarketing.
ISBN:	0470820640 :

Marketing research in the internet age :leveraging the internet for market measurement and consumer insight /
Monster, Robert W.

Marketing research in the internet age :leveraging the internet for market measurement and consumer insight /Robert W. Manster, Raymond C. Pettit. - Singapore :John Wiley & Sons (Asia) Pte.Ltd.,2002. - xxi, 306 p. :ill. ;24 cm.

Includes bibliographical references and index.

ISBN: 0470820640 :NT$1213Subjects--Topical Terms:

206835
Telemarketing.

LC Class. No.: HF5415.2 / M756 2002

Marketing research in the internet age :leveraging the internet for market measurement and consumer insight /
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100 $a Monster, Robert W. $3 208228
245 1 0 $a Marketing research in the internet age : $b leveraging the internet for market measurement and consumer insight / $c Robert W. Manster, Raymond C. Pettit.
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300 $a xxi, 306 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
650 $a Telemarketing. $3 206835
650 $a Marketing research. $3 200345
700 $a Pettit, Raymond C. $3 208227