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Search result for [ subject:"Brand choice."]

5 records (0.025s)· Page 1 of 1 • 1

1.

Measuring the effectiveness of image...

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Woodside, Arch G.
- Measuring the effectiveness of image and linkage advertisingthe nitty-gritty of maxi-marketing /
- by: Woodside, Arch G.
- Electronic resources : Monograph/item
- Publisher: Quorum Books,
- Place of Publication: Westport, Conn. :
- Year of Publication: 1996
- ISBN: 0313036144; 0899309844; 9780313036149; 9780899309842
- Availability: 1 Copie(s) available | 1 Copie(s) available for loan
- based on 0 review(s)
2.

Brand choice and loyaltyevidence fro...

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Meier, Beat.
- Brand choice and loyaltyevidence from Swiss car registration microdata /
- by: Meier, Beat.; SpringerLink (Online service)
- Electronic resources : Monograph/item
- Language: 英文
- Publisher: Imprint: Springer Gabler,; Springer Fachmedien Wiesbaden :
- Place of Publication: Wiesbaden :
- Year of Publication: 2020
- ISBN: 9783658280130; 9783658280147
- Availability: 1 Copie(s) available | 1 Copie(s) available for loan
- based on 0 review(s)
3.

Handbook of brand relationships

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MacInnis, Deborah J.
- Handbook of brand relationships
- by: MacInnis, Deborah J.; Park, C. Whan.; Priester, Joseph W.; Society for Consumer Psychology.; ebrary, Inc.
- Electronic resources : Monograph/item
- Publisher: M.E. Sharpe,
- Place of Publication: Armonk, N.Y. :
- Year of Publication: 2009
- Availability: 1 Copie(s) available | 1 Copie(s) available for loan
- based on 0 review(s)
4.

Determinants of private label attitu...

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SpringerLink (Online service)
- Determinants of private label attitudepredicting consumers' brand preferences using psychographics /
- by: SpringerLink (Online service); Weiss, Stefanie.
- Electronic resources : Monograph/item
- Language: 英文
- Publisher: Imprint: Springer Gabler,; Springer Fachmedien Wiesbaden :
- Place of Publication: Wiesbaden :
- Year of Publication: 2015
- ISBN: 9783658086718; 9783658086725
- Availability: 1 Copie(s) available | 1 Copie(s) available for loan
- based on 0 review(s)
5.

Creating images and the psychology o...

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Kahle, Lynn R.
- Creating images and the psychology of marketing communication
- by: Kahle, Lynn R.; Kim, Ch°ung-hyæon, (1950-)
- Electronic resources : Monograph/item
- Publisher: Lawrence Erlbaum Associates, Publishers,
- Place of Publication: Mahwah :
- Year of Publication: 2006
- ISBN: 9780805852165; 9781410617392
- Availability: 1 Copie(s) available | 1 Copie(s) available for loan
- based on 0 review(s)

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