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7 records (0.026s)· Page 1 of 1 • 1

1.

Strategic electronic marketing :mana...

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Kleindl, Brad Alan, (1955-)
- Strategic electronic marketing :managing e-business /
- by: Kleindl, Brad Alan, (1955-)
- Language materials, printed : Monograph/item
- Publisher: SouthWestern College Pub.,
- Place of Publication: Cincinnati, Ohio :
- Year of Publication: 2001
- ISBN: 0324013191; 0324072643
- Availability: 1 Copie(s) available | 1 Copie(s) available for loan
- based on 0 review(s)
2.

Optimal database marketing :strategy...

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Drake, Perry D.
- Optimal database marketing :strategy, development, and data mining /
- by: Drake, Perry D.; Drozdenko, Ronald G.
- Language materials, printed : Monograph/item
- Publisher: Sage Pub.,
- Place of Publication: Thousand Oaks, Calif. :
- Year of Publication: 2002
- ISBN: 0761923578
- Availability: 1 Copie(s) available | 1 Copie(s) available for loan
- based on 0 review(s)
3.

Principles of direct and database ma...

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MyiLibrary.
- Principles of direct and database marketing
- by: MyiLibrary.; Tapp, Alan.
- Electronic resources : Monograph/item
- Publisher: Financial Times Prentice Hall,
- Place of Publication: Harlow :
- Year of Publication: 2005
- ISBN: 9786610601257
- Availability: 1 Copie(s) available | 1 Copie(s) available for loan
- based on 0 review(s)
4.

Perspectives on promotion and databa...

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Allenby, Greg M. (1956-)
- Perspectives on promotion and database marketingthe collected works of Robert C. Blattberg /
- by: Allenby, Greg M. (1956-); Blattberg, Robert C., (1942-); World Scientific (Firm)
- Electronic resources : Monograph/item
- Publisher: World Scientific Pub. Co.,
- Place of Publication: Singapore ;
- Year of Publication: 2010
- ISBN: 9789814287067
- Availability: 1 Copie(s) available | 1 Copie(s) available for loan
- based on 0 review(s)
5.

Consumer insight :how to use data an...

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Bond, Alison.
- Consumer insight :how to use data and market research to get closer to your customer /
- by: Bond, Alison.; Foss, Bryan.; Stone, Merlin, (1948-)
- Language materials, printed : Monograph/item
- Language: 英文
- Publisher: Kogan Page, c2004.
- Place of Publication: Sterling, Va.
- Year of Publication: 2004
- ISBN: 0749442921
- Availability: 1 Copie(s) available | 1 Copie(s) available for loan
- based on 0 review(s)
6.

Targeting using augmented data in da...

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Huttenrauch, Bettina.
- Targeting using augmented data in database marketingdecision factors for evaluating external sources /
- by: Huttenrauch, Bettina.; SpringerLink (Online service)
- Electronic resources : Monograph/item
- Language: 英文
- Publisher: Imprint: Springer Gabler,; Springer Fachmedien Wiesbaden :
- Place of Publication: Wiesbaden :
- Year of Publication: 2016
- ISBN: 9783658145767; 9783658145774
- Availability: 1 Copie(s) available | 1 Copie(s) available for loan
- based on 0 review(s)
7.

Database marketinganalyzing and mana...

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Blattberg, Robert C.
- Database marketinganalyzing and managing customers /
- by: Blattberg, Robert C.; Kim, Byung-Do.; Neslin, Scott A.; SpringerLink (Online service)
- Electronic resources : Monograph/item
- Publisher: Springer-Verlag New York,
- Place of Publication: New York, NY :
- Year of Publication: 2008
- ISBN: 9780387725789; 9780387725796
- Availability: 1 Copie(s) available | 1 Copie(s) available for loan
- based on 0 review(s)

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