國立高雄大學圖資館 |

Refine search

Associated Subjects

Search result for [ subject:"Word-of-mouth advertising."]

8 records (0.066s)· Page 1 of 1 • 1

1.

Word of mouth marketing :how smart c...

~
Sernovitz, Andy.
- Word of mouth marketing :how smart companies get people talking /
- by: Sernovitz, Andy.
- Language materials, printed : Monograph/item
- Publisher: Kaplan Pub.,
- Place of Publication: New York ;
- Year of Publication: 2006
- ISBN: 1419593331; 9781419593338
- Availability: 1 Copie(s) available | 1 Copie(s) available for loan
- based on 0 review(s)
2.

Building buzz to beat the big boyswo...

~
O'Leary, Steve.
- Building buzz to beat the big boysword-of-mouth marketing for small businesses /
- by: O'Leary, Steve.; Sheehan, Kim.
- Electronic resources : Monograph/item
- Publisher: Praeger Publishers,
- Place of Publication: Westport, Conn. :
- Year of Publication: 2008
- ISBN: 0313345988; 0313345996; 9780313345982; 9780313345999
- Availability: 1 Copie(s) available | 1 Copie(s) available for loan
- based on 0 review(s)
3.

Measuring electronic word-of-mouth e...

~
SpringerLink (Online service)
- Measuring electronic word-of-mouth effectivenessdeveloping and applying the eWOM trust scale /
- by: SpringerLink (Online service); Weitzl, Wolfgang.
- Electronic resources : Monograph/item
- Language: 英文
- Publisher: Imprint: Springer Gabler,; Springer Fachmedien Wiesbaden :
- Place of Publication: Wiesbaden :
- Year of Publication: 2017
- ISBN: 9783658158880; 9783658158897
- Availability: 1 Copie(s) available | 1 Copie(s) available for loan
- based on 0 review(s)
4.

Ripple effecthow empowered involveme...

~
Oetting, Martin.
- Ripple effecthow empowered involvement drives word of mouth /
- by: Oetting, Martin.; SpringerLink (Online service)
- Electronic resources : Monograph/item
- Publisher: Gabler Verlag / Springer Fachmedien Wiesbaden GmbH, Wiesbaden,
- Place of Publication: Wiesbaden :
- Year of Publication: 2009
- ISBN: 9783834920096; 9783834983725
- Availability: 1 Copie(s) available | 1 Copie(s) available for loan
- based on 0 review(s)
5.

Managing negative word-of-mouth on s...

~
Nee, Ines.
- Managing negative word-of-mouth on social media platformsthe effect of hotel management responses on observers' purchase intention /
- by: Nee, Ines.; SpringerLink (Online service)
- Electronic resources : Monograph/item
- Language: 英文
- Publisher: Imprint: Springer Gabler,; Springer Fachmedien Wiesbaden :
- Place of Publication: Wiesbaden :
- Year of Publication: 2016
- ISBN: 9783658139971; 9783658139988
- Availability: 1 Copie(s) available | 1 Copie(s) available for loan
- based on 0 review(s)
6.

The seven principles of wom and buzz...

~
Mourdoukoutas, Panos.
- The seven principles of wom and buzz marketingcrossing the tipping point /
- by: Mourdoukoutas, Panos.; Siomkos, George J.; SpringerLink (Online service)
- Electronic resources : Monograph/item
- Publisher: Springer-Verlag Berlin Heidelberg,
- Place of Publication: Berlin, Heidelberg :
- Year of Publication: 2009
- ISBN: 9783642021084; 9783642021091
- Availability: 1 Copie(s) available | 1 Copie(s) available for loan
- based on 0 review(s)
7.

Electronic word of mouth (eWOM) in t...

~
Ismagilova, Elvira.
- Electronic word of mouth (eWOM) in the marketing contexta state of the art analysis and future directions /
- by: Ismagilova, Elvira.; SpringerLink (Online service)
- Electronic resources : Monograph/item
- Language: 英文
- Publisher: Imprint: Springer,; Springer International Publishing :
- Place of Publication: Cham :
- Year of Publication: 2017
- ISBN: 9783319524580; 9783319524597
- Availability: 1 Copie(s) available | 1 Copie(s) available for loan
- based on 0 review(s)
8.

Oscar buzz and the influence of word...

~
Eagan, Owen.
- Oscar buzz and the influence of word of mouth on movie success
- by: Eagan, Owen.; SpringerLink (Online service)
- Electronic resources : Monograph/item
- Language: 英文
- Publisher: Imprint: Palgrave Pivot,; Springer International Publishing :
- Place of Publication: Cham :
- Year of Publication: 2020
- ISBN: 9783030411794; 9783030411800
- Availability: 1 Copie(s) available | 1 Copie(s) available for loan
- based on 0 review(s)

Bibliographic level:
Material type:
Only with items