McGraw-Hill/Irwin series in marketing

書目資訊

Analysis for marketing planning /
Lehmann, Donald R.
Product management /
Lehmann, Donald R.
by: Lehmann, Donald R.
Marketing management :a strategic de...
Boyd, Harper W.
Pricing :making profitable decisions /
Monroe, Kent B.
Marketing :principles & perspectives /
Bearden, William O., (1945-)
by: Bearden, William O., (1945-)
Consumer behavior :building marketin...
Best, Roger J.
Principles of advertising & IMC /
Duncan, Tom
Basic marketing :a global-managerial...
McCarthy, E. Jerome
Marketing /
Kerin, Roger A.
by: Kerin, Roger A.
Product management /
Lehmann, Donald R.
by: Lehmann, Donald R.
Product management /
Lehmann, Donald R.
by: Lehmann, Donald R.
Strategic logistics management /
Lambert, Douglas M.
by: Lambert, Douglas M.
Strategic marketing /
Cravens, David W.
by: Cravens, David W.
by: Crawford, C. Merle (1924-.)
Strategic logistics management /
Lambert, Douglas M.
by: Lambert, Douglas M.
Product management /
Lehmann, Donald R.
by: Lehmann, Donald R.
Retailing management /
Levy, Michael.
by: Levy, Michael.
Basic marketing :a global-managerial...
McCarthy, E. Jerome
Essentials of marketing :a global-ma...
McCarthy, E. Jerome
Consumer behavior and marketing stra...
Olson, Jerry C. (1944-.)
 
 
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