Marketing.
概要
| 作品: | 905 作品在 694 項出版品 694 種語言 | |
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書目資訊
Market-based management :strategies for growing customer value and profitability /
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Pocketbook power :how to reach the hearts and minds of today's most coveted consumers--women /
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Product idea to product success :a complete step-by-step guide to making money from your idea /
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Marketing as strategy :understanding the CEO's agenda for driving growth and innovation /
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Balance-orientiertes VertriebscoachingMit der systemischen Aufstellungsmethode mehr Erfolg fur Finanzverkaufer /
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Key Account Management in Business-to-Business MarketsAn Assessment of Its Economic Value /
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The Impact of Automatic Store Replenishment on RetailTechnologies and Concepts for the Out-of-Stocks Problem /
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Smallholder Tree Growing for Rural Development and Environmental ServicesLessons from Asia /
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Strategy and Governance of NetworksCooperatives, Franchising, and Strategic Alliances /
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Get clients now!a 28-day marketing program for professionals, consultants, and coaches /
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IMC, the next generationfive steps for delivering value and measuring financial returns /
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Smart sales people don't advertise10 ways to outsmart your competition with guerilla marketing /
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Don't think pinkwhat really makes women buy--and how to increase your share of this crucial market /
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Podcasting for profita proven 7-step plan to help individuals and businesses generate income through audio and video podcasting /
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Optimizing distribution systems in asset managementinstitutional arrangements as key factor of success /
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Consumer-driven demand and operations management modelsa systematic study of information-technology-enabled sales mechanisms /
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Podcast academythe business podcasting book : launching, marketing, and measuring your Podcast /
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Underdog advertisingproven principles to compete and win against the giants in any industry /
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Statistical noise or valuable informationthe role of extreme cases in marketing research /
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Technology acceptance in mechatronicsthe influence of identity on technology acceptance /
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The impact of culture on relationship marketing in international servicesa target group-specific analysis in the context of banking services /
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Customer obsession :how to acquire, retain, and grow customers in the new age of relationship marketing
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Operators are standing by :use the power of infomercials and TV marketing to sell your products and keep customers calling
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Expert product managementadvanced techniques, tips & strategies for product management & product marketing /
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The 50 plus marketwhy the future is age-neutral when it comes to marketing and branding strategies /
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The product manager's toolkitmethodologies, processes and tasks in high-tech product management /
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Collaborative promotionsoptimizing retail supply chains with upstream informaton sharing /
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Marketing intelligent systems using soft computingmanagerial and research applications /
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Consumer behavior and culture :consequences for global marketing and advertising /
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International corporate brand managementevaluating standardized corporate branding across countries /
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Measurement for the social sciencesthe C-OAR-SE method and why it must replace psychometrics /
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A concise guide to market researchthe process, data, and methods using IBM SPSS statistics /
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Food, agri-culture and tourismlinking local gastronomy and rural tourism: interdisciplinary perspectives /
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Understanding proactive customer orientationconstruct development and managerial implications /
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HRD survival skillsessential strategies to promote training and development within your organization /
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Fundamentals of marketing & financea complete reference for the educators and the educands /
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The copywriting sourcebookhow to write better copy, faster : for everything from ads to websites /
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Boundary-spanning marketing organizationa theory and insights from 31 organization theories /
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Design like Apple :seven principles for creating insanely great products, services, and experiences /
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Systems thinking and process dynamics for marketing systemstechnologies and applications for decision management /
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Fuzzy methods for customer relationship management and marketingapplications and classifications /
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Business statistics for competitive advantage with Excel 2007basics, model building, and cases /
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Quantitative marketing and marketing managementmarketing models and methods in theory and practice /
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Toward a better understanding of the role of value in markets and marketingspecial issue /
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Creative cost-benefits reinventionhow to reverse commoditization hell in the age of customer capitalism /
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Sustainability and human resource managementdeveloping sustainable business organizations /
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Communities of practice and vintage innovationa strategic reaction to technological change /
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Retail internationalizationanalysis of market entry modes, format transfer and coordination of retail activities /
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Retail branding and store loyaltyanalysis in the context of reciprocity, store accessibility, and retail format /
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User-generated content and its impact on brandinghow users and communities create and manage brands in social media /
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Business process blueprintinga method for customer-oriented business process modeling /
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Tourist destination images and local cultureusing the example of the United Arab Emirates /
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Nature-based tourism in Mallorca's natural areasthe benefits of tourism for natural areas /
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Sales negotiations in professional service firmsan exploratory study on agenda setting and issue management /
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The social web in the hotel industrythe impact of the social web on the information process of German hotel guests /
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Online channel integrationvalue creation and customer reactions in online and physical stores /
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Retail marketing and sales performancea definitive guide to optimizing service quality and sales effectiveness /
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Household and living arrangement projectionsthe extended cohort-compound method and applications to the U.S. and China /
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Does multi-stage marketing pay?creating competitive advantages through multi-stage marketing /
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Innovation in a high technology B2B contextexploring supply networks, processes and management /
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National brands and private labels in retailingFirst International Symposium NB&PL, Barcelona, June 2014 /
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The quintessence of marketingwhat you really need to know to manage your marketing activities /
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A concise guide to market researchthe process, data, and methods using IBM SPSS statistics /
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The power of customer misbehavior :drive growth and innovation by learning from your customers /
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Decision making in marketing and financean interdisciplinary approach to solving complex organizational problems /
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DO IT! Marketing :77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition /
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Innovation and product managementa holistic and practical approach to uncertainty reduction /
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The sustainable global marketplaceproceedings of the 2011 Academy of Marketing Science (AMS) Annual Conference /
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Marketing horizonsa 1980's perspective : Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference /
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Revolution in marketingmarket driving changes : proceedings of the 2006 Academy of Marketing Science (AMS) Annual Conference /
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The replication of retail fashion formats into foreign countriesa qualitative analysis /
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Sponsor- and country-related predictors of sponsorship effectivenesssponsorship in a national and international environment /
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Modeling marketsanalyzing marketing phenomena and improving marketing decision making /
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Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference, April 30-May 3, 1986, Anaheim, California, USA
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Creating and delivering value in marketingproceedings of the 2003 Academy of Marketing Science (AMS) Annual Conference /
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New meanings for marketing in a new millenniumproceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference /
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Growing brands through sponsorshipan empirical investigation of brand image transfer in a sponsorship alliance /
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The perception of qualitymapping product and service quality to consumer perceptions /
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Value chain marketinga marketing strategy to overcome immediate customer innovation resistance /
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Vertical cooperative advertising in supply chain managementa game-theoretic analysis /
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Vertical brand portfolio managementstrategies for integrated brand management between manufacturers and retailers /
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Social media for scientific institutionshow to attract young academics by using social media as a marketing tool /
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Staying the consumption courseexploring the individual lock-in process in service relationships /
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Determinants of private label attitudepredicting consumers' brand preferences using psychographics /
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Boundary spanning elements and the marketing function in organizationsconcepts and empirical studies /
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Selected essays on corporate reputation and social mediacollection of empirical evidence /
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Cultural tourism in a digital erafirst International Conference IACuDiT, Athens, 2014 /
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Multichannel commercea consumer perspective on the integration of physical and electronic channels /
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Adoption of innovationbalancing internal and external stakeholders in the marketing of innovation /
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The 1980'sa decade of marketing challenges : proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference /
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The paradox of pointstheoretical foundation and empirical evidence of medium magnitude effects in loyalty programs /
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Proceedings of the 1998 Multicultural Marketing ConferenceMontreal, Quebec, Canada, September 17-20, 1998 /
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Minority marketingresearch perspectives for the 1990s : proceedings of the 1993 Minority Marketing Congress /
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Minority marketing issues and prospects : proceedings of the 1987 Minority Marketing Congress /
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Global perspectives in marketing for the 21st Centuryproceedings of the 1999 World Marketing Congress /
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Marketing in transitionscarcity, globalism, & sustainability : proceedings of the 2009 World Marketing Congress /
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Advances in national brand and private label marketingsecond International Conference, 2015 /
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Innovations in social marketing and public health communicationimproving the quality of life for individuals and communities /
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Growth hacker marketing :a primer on the future of PR, marketing, and advertising /
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Proceedings of the 1st AAGBS International Conference on Business Management 2014 (AiCoBM 2014)
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Chronic regulatory focus and financial decision-makingasset and portfolio allocation /
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Wine positioninga handbook with 30 case studies of wine brands and wine regions in the world /
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Programmatic advertisingthe successful transformation to automated, data-driven marketing in real-time /
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Advances in advertising research.the digital, the classic, the subtle, and the alternative /(Vol. VI)
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Empowering brands with customer integrationclassification, benefits and success factors /
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Organised retailing and agri-businessimplications of new supply chains on the Indian farm economy /
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Service fascinationgaining competitive advantage through experiential self-service systems /
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Multisensory impact of sport eventsa comparative effect analysis based on soccer games /
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Brand page attachmentan empirical study on Facebook users' attachment to brand pages /
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Tourism marketing for developing countriesbattling stereotypes and crises in Asia, Africa and the Middle East /
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The influence of culture and personality on customer satisfactionan empirical analysis across countries /
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Entrepreneurship, business and economics.proceedings of the 15th Eurasia Business and Economics Society Conference /Volume1
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Open tourismopen innovation, crowdsourcing and co-creation challenging the tourism industry /
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Pharmaceutical advertising as a source of consumer self-empowermentevidence from four countries /
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Islamic marketingunderstanding the socio-economic, cultural, and politico-legal environment /
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The quintessence of strategic managementwhat you really need to know to survive in business /
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Field visual merchandising strategy :developing a national in-store strategy using a merchandising service organization /
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Advances in national brand and private label marketingthird International Conference, 2016 /
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Targeting using augmented data in database marketingdecision factors for evaluating external sources /
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Incompetency and competency trainingimproving executive skills in sensemaking, framing issues, and making choices /
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Revenue management in manufacturingstate of the art, application and profit impact in the process industry /
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A traders guide to financial astrologyforecasting market cycles using planetary and lunar movements /
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Design like Appleseven principles for creating insanely great products, services, and experiences /
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The intuitive customer7 imperatives for moving your customer experience to the next level /
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International fragmentationimpacts and prospects for manufacturing, marketing, economy, and growth /
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In search of the two-handed economistideology, methodology and marketing in economics /
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Responsible microfinance bundling: Experimental evidence on separating insurance and credit offers.
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Advances in advertising research.bridging the gap between advertising academia and practice /Vol. VII
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New luxury managementcreating and managing sustainable value across the organization /
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Value-ologyaligning sales and marketing to shape and deliver profitable customer value propositions /
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Changing trends in Japan's employment and leisure activitiesimplications for tourism marketing /
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Leading creative teamsmanagement career paths for designers, developers, and copywriters /
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Measuring electronic word-of-mouth effectivenessdeveloping and applying the eWOM trust scale /
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Craft beverages and tourism.Volume 1,The rise of breweries and distilleries in the United States
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Predictive marketingeasy ways every marketer can use customer analytics and big data /
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The art of client servicethe classic guide, updated for today's marketers and advertisers /
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The product manager's toolkitmethodologies, processes, and tasks in technology product management /
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Instructor's manual for strategic marketing cases in emerging marketsa companion volume /
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Advances in National Brand and Private Label MarketingFourth International Conference, 2017 /
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The social organisation of marketinga figurational approach to people, organisations, and markets /
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Cross-cultural personal sellingagents' competences in international personal selling of services /
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Craft beverages and tourism.Volume 2,Environmental, societal, and marketing implications
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Institutional innovations in the delivery of farm services in Indiaa smallholder perspective /
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Travel marketing, tourism economics and the airline productan introduction to theory and practice /
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Proceedings of the 2nd Advances in Business Research International ConferenceABRIC2016 /
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Competition in higher education branding and marketingnational and global perspectives /
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Eurasian business perspectivesproceedings of the 20th Eurasia Business and Economics Society Conference.Vol. 1 /
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Entrepreneurial, innovative and sustianable ecosystemsbest practices and implications for quality of life /
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Global business value innovationsbuilding innovation capabilities for business strategies /
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Advances in national brand and private label marketingFifth International Conference, 2018 /
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Magical capitalismenchantment, spells, and occult practices in contemporary economies /
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Innovation and capacity buildingcross disciplinary management theories for practical applications /
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European cities in dynamic competitiontheory and case studies on urban governance, strategy, cooperation and competitiveness /
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Tourism management, marketing, and developmentperformance, strategies, and sustainability /
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The business value of developer relationshow and why technical communities are key to your success /
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Advertising Impression Measurement: An Evaluation of Cross-Platform Advertising Delivery.
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Food Quality Versus Quantity: Consumers' Value Perception and the Influence of Eating Style.
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Strategies to Cultivate Sustainable Open Innovation Culture in High-Tech Organizations.
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The Value of Values: The Role of Personal Values, Organizational Values and Values-Congruency in Business Purchase Decisions.
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An Exploratory Study Examining a Transformational Salesperson Model Mediated by Salesperson Theory-of-Mind.
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Impacts of Green Certification on Brand Image, Operational Efficiency, and Customer Attraction Capabilities.
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Advances in Kaiyu studiesfrom shop-around movements through behavioral marketing to town equity research /
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Advertising in the aging societyunderstanding representations, practitioners, and consumers in Japan /
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UX redefinedwinning and keeping customers with enhanced usability and user experience /
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Gender and political marketing in the United States and the 2016 presidential electionan analysis of why she lost /
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Best practices in hospitality and tourism marketing and managementa quality of life perspective /
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A concise guide to market researchthe process, data, and methods using IBM SPSS statistics /
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Market-value pricingdefinitions, concepts, and processes for market-value centric pricing /
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Contemporary marketing strategyanalyzing consumer behavior to drive managerial decision making /
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The intelligent marketer's guide to data privacythe impact of big data on customer trust /
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New patterns of power and profita strategist's guide to competitive advantage in the age of digital transformation /
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Cultural heritage marketinga relationship marketing approach to conservation services /
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The growth of the scholarly publishing industry in the U.S.a business history of a changing marketplace, 1939-1946 /
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Research methodology in marketingtheory development, empirical approaches and philosophy of science considerations /
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Marketing innovations in the automotive industrymeeting the challenges of the digital age /
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Inter-organizational culturelinking relationship marketing with organizational behavior /
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An investor's perspective on marketing excellencehow objective marketing indicants can complement firm valuations /
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Advances in national brand and private label marketingSixth International Conference, 2019 /
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Toolbox for marketing and managementcreative concepts, forecasting methods, and analytical instruments /
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Assortment and merchandising strategybuilding a retail plan to improve shopper experience /
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Foreign investment promotiongovernance and implementation in Central-Eastern European regions /
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China's Belt and Road Initiative in a global context.Volume I,A business and management perspective
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Strategic innovative marketing and tourism7th ICSIMAT, Athenian Riviera, Greece, 2018 /
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Understanding the Antecedents and Outcomes of Brand Evangelism in the Digital Environment.
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Eurasian business perspectivesproceedings of the 23rd Eurasia Business and Economics Society Conference /
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Strategic innovative marketing and tourism8th ICSIMAT, Northern Aegean, Greece, 2019 /
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Customer-supplier relationships in B2Ban interaction perspective on actors in business networks /
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International digital marketing in Chinaregional characteristics and global challenges /
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User-oriented appropriatenessa theoretical model of written text on Facebook for improved PR communication /
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International marketing strategythe country of origin effect on decision-making in practice /
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Managing startup enterprises in emerging marketsleadership dynamics and marketing strategies /
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Breaking down language and cultural barriers through contemporary global marketing strategies
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Advances in national brand and private label marketingSeventh International Conference, 2020 /
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Hedonism, utilitarianism, and consumer behaviorexploring the consequences of customer orientation /
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The artification of luxury fashion brandssynergies, contaminations, and Hybridizations /
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Megatrends defining the future of tourisma journey within the journey in 12 universal truths /
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Eurasian business perspectivesproceedings of the 28th Eurasia Business and Economics Society Conference /
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Social media in the marketing contexta state of the art analysis and future directions /
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Digitalization in the luxury fashion industrystrategic branding for millennial consumers /
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Eurasian business perspectivesproceedings of the 26th and 27th Eurasia Business and Economics Society Conferences /
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Innovation, social networks, and service ecosystemsmanaging value in the digital economy /
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Fashion communication in the digital ageFACTUM 19 Fashion Communication Conference, Ascona, Switzerland, July 21-26, 2019 /
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The great facilitatorreflections on the contributions of Joseph F. Hair, Jr. to marketing and business research /
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Goliath strikes backhow traditional retailers are winning back customers from ecommerce startups /
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Sustainable businesses in developing economiessocio-economic and governance perspectives /
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Technology adoption in the Caribbean tourism industryanalysing service delivery in the digital age /
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Corporate political responsibilityhow businesses can strengthen democracy for mutual benefit /
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Chinese local new luxury brands in a digitally empowered eracultivation, transformation and upgrading /
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Generation Z marketing and management in tourism and hospitalitythe future of the industry /
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The future of service post-COVID-19 pandemic.Volume 1,Rapid adoption of digital service technology
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The future of service post-COVID-19 pandemic.Volume 2,Transformation of services marketing
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Strategic innovative marketing and tourism in the COVID-19 era9th ICSIMAT Conference 2020 /
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The impact of the digital consumer's emotional intelligence in relation to the moral values promoted in e-business
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Eurasian business perspectivesproceedings of the 29th Eurasia Business and Economics Society Conference /
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Business in Africa in the era of digital technologyessays in honour of Professor William Darley /
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The art of digital marketing for fashion and luxury brandsmarketspaces and marketplaces /
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Omni-channel retailingan analysis of channel interdependencies, integration services and specific marketing instruments /
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Drivers of user engagement in influencer brandingan empirical analysis of brand-related user-generated content on Instagram /
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Marketing brands in Africaperspectives on the evolution of branding in an emerging market /
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Rivalry and group behavior among consumers and brandscomparisons in and out of the sport context /
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Green marketing and management in emerging marketsthe crucial role of people management in successful implementation /
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Firms in the fashion industrysustainability, luxury and communication in an international context /
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Marketing communications in emerging economies.Volume I,Foundational and contemporary issues
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Corporate social responsibility and employer attractivenessan international perspective /
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The theory of the marketing firmresponding to the imperatives of consumer-orientation /
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Applied social marketing and quality of lifecase studies from an international perspective /
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The post-pandemic business playbookcustomer-centric solutions to help your firm grow /
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Marketing tourist destinations in emerging economiestowards competitive and sustainable emerging tourist destinations /
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Contextual strategic entrepreneurshipperspectives on regional contexts, social elements, and entrepreneurial competitiveness /
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Marketing communications in emerging economies.Volume II,Conceptual issues and empirical evidence
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Neuromarketing in businessidentifying implicit purchase drivers and leveraging them for sales /
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Sharing behavior of brand crisis information on social mediaa case study of Chinese Weibo /
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Socially responsible consumption and marketing in practicecollection of case studies /
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Shaping the future of your businesshow to enable your organisation to manage market changes and crises /
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Consumption, production, and entrepreneurship in the time of coronavirusa business perspective of the pandemic /
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Online shopping intentionsantecedents and moderators of shopping intention formation in new fields of e-commerce /
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Marketing communications and brand development in emerging markets.Volume II,Insights for a changing world
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Advances in national brand and private label marketingninth International Conference, 2022 /
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Marketing in culturally distant countriesmanaging the 4Ps in cross-cultural contexts /
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COVID-19 and the evolving business environment in Asiathe hidden impact on the economy, business and society /
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Non-fungible tokens (NFTs)examining the impact on consumers and marketing strategies /
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Reengineering corporate communicationa marketer's perspective offering new concepts, processes, tools, and templates /
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The new frontiers of international businessdevelopment, evolving topics, and implications for practice /
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Performance excellence in marketing, sales and pricingleveraging change, lean and innovation management /
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AI -- the new intelligence in salestools, applications and potentials of Artificial Intelligence /
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Public sector marketing communications.Volume I,Public relations and brand communication perspectives
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Marketing to the aging populationstrategies and tools for companies in various industries /
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Misleading marketing communicationassessing the impact of potentially deceptive food labelling on consumer behaviour /
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Contemporary retail marketing in emerging economiesthe case of Ghana's supermarket chains /
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Agile marketing performance management10 success factors for maximizing marketing ROI dynamically /
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Political marketing and public diplomacy by pro-Israel and pro-Palestinian advocacy groups
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Entrepreneurship business debatesmultidimensional perspectives across geo-political frontiers /
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Social marketing and sustainable development goals (SDGs)case studies for a global perspective /
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The modern customer - the PHANTOMcustomers on the run: how sales must respond to radically new buying behavior /
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Technology advances and innovation in wine tourismnew managerial approaches and cases /
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Intense group behavior and brand negativitycomparing rivalry in politics, religion, and sport /
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Multisensory in stationary retailprinciples and practice of customer-centered store design /
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Successful product managementtool box for professional product management and product marketing /
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Tech SEO guidea reference guide for developers and marketers involved in technical SEO /
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Advertising impact and controlling in content marketingrecognize impact mechanisms, optimize controlling and adapt strategy /
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Advances in advertising research.communicating, designing and consuming authenticity and narrative /(Vol. XII)
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Challenge-based learning, research, and innovationleveraging industry, government, and society /
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Technology application in aviation, tourism and hospitalityrecent developments and emerging issues /
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Ethics and biopower in neuromarketinga framework for an ethical approach to marketing /
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B2B eCommercebasics, business models and best practices in business-to-business online trade /
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Sales and business models in the logistics industryensuring growth with innovative strategies /
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Fashion marketing in emerging economies.Volume I,Brand, consumer and sustainability perspectives
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Fashion marketing in emerging economies.Volume II,South American, Asian and African perspectives
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The evolution of made in Italycase studies on the italian food and beverage industry /
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Research on Islamic business conceptsproceedings of the 12th Global Islamic Marketing Conference, December 2021 /
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Digital transformation in saleshow to turn a buzzword into real sales practice - a 21-step guide /
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Internal communication and managementtheory and praxis communication-centered management /
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Marketing communications and brand development in emerging economies.Volume I,Contemporary and future perspectives
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Business opportunities and risks in Chinastrategies and recommendations from a European perspective /
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Customer-centricity in organized retailinga guide to the basis of winning strategies /
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The strategic marketing of science, technology, and medical journalsa business history of a dynamic marketplace, 2000-2020 /
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Fashion communication in the digital ageproceedings of the FACTUM 23 Conference, Pisa, Italy, 2023 /
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Media economics in Austriaa comparison to germany on print, television, radio and the internet /
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Mass customization and customer centricityin honor of the contributions of Cipriano Forza /
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The garment economyunderstanding history, developing business models, and leveraging digital technologies /
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Customer centricity in new product developmentradical customer orientation as the key to high-potential innovations /
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Cultural and social influences on consumer behavioruncertainty avoidance, rituals, and external threats /
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Research on Islamic business conceptsproceedings of the 13th Global Islamic Marketing Conference, October 2022 /
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Digital disruption and media transformationhow technological innovation shapes the future of communication /
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Sensory marketing in retailan introduction to the multisensory nature of retail stores /
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Case based research in tourism, travel, and hospitalityrethinking theory and practice /
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Emerging technology and crisis management in the halal industryissues and recent developments /
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Strategic innovative marketing and tourismcurrent trends and future outlook -- 10th ICSIMAT, Ionian Islands, Greece, 2023 /
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