Marketing - Management.
Overview
| Works: | 140 works in 63 publications in 63 languages | |
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Titles
The rhetoric and reality of marketing :an international managerial approach /
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Market-based management :strategies for growing customer value and profitability /
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Peripheral vision :detecting the weak signals that will make or break your company /
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Profitable marketing communications :a guide to marketing return on investment /
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Malcolm McDonald on marketing planningunderstanding marketing plans and strategy /
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Direct marketing in actioncutting-edge strategies for finding and keeping the best customers /
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Fusion for Profit.How Marketing and Finance Can Work Together to Create Value.
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Profitable marketing communicationsa guide to marketing return on investment /
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Companies and markets :understanding business strategy and the market environment /
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Creating market insight :how firms create value from market understanding /
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The marketing-sales-finance trianglean empirical investigation of finance-related interactions & managerial challenges among marketing, sales, and finance actors /
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The four pillars of profit-driven marketing :how to maximize creativity, accountability, and ROI
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The ultimate small business marketing toolkit :all the tips, forms, and strategies you'll ever need
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Collaborative promotionsoptimizing retail supply chains with upstream informaton sharing /
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Innovative marketing strategybalancing commercial goal and corporate social responsibility /
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Boundary-spanning marketing organizationa theory and insights from 31 organization theories /
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Business-to-business marketing managementstrategies, cases, and solutions /
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Retail marketing and sales performancea definitive guide to optimizing service quality and sales effectiveness /
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The quintessence of marketingwhat you really need to know to manage your marketing activities /
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DO IT! Marketing :77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition /
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Boundary spanning elements and the marketing function in organizationsconcepts and empirical studies /
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User innovators in the silver marketan empirical study among camping tourists /
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Marketing value metrics :a new metrics model to measure marketing effectiveness /
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Targeting using augmented data in database marketingdecision factors for evaluating external sources /
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Customer-centric marketingbuild relationships, create advocates, and influence your customers /
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The marketing pathfinderkey concepts and cases for marketing strategy and decision making /
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Marketing in the participation agea guide to motivating people to join, share, take part, connect, and engage /
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Re-modeling the brand purchase funnelconceptualization and empirical application /
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Product development for distant target groupsan experimental study for the silver market /
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Marketing management :analysis, planning, implementation, and control /
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Strategic marketingmarket-oriented corporate and business unit planning /
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Back to the futureusing marketing basics to provide customer value : proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference /
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The experience logic as a new perspective for marketing managementfrom theory to practical applications in different sectors /
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Entertainment sciencedata analytics and practical theory for movies, games, books, and music /
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Business developmentcustomer-oriented business development for successful companies /
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Distribution strategythe BESTX method for sustainably managing networks and channels /
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Toolbox for marketing and managementcreative concepts, forecasting methods, and analytical instruments /
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Digital transformation in the cultural heritage sectorchallenges to marketing in the new digital era /
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The theory of the marketing firmresponding to the imperatives of consumer-orientation /
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Performance excellence in marketing, sales and pricingleveraging change, lean and innovation management /
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Agile marketing performance management10 success factors for maximizing marketing ROI dynamically /
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Practical deep reinforcement learning with Pythonconcise implementation of algorithms, simplified maths, and effective use of TensorFlow and PyTorch /
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Global perspectives on the strategic role of marketing information systems
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