Marketing research.
概要
| 作品: | 97 作品在 46 項出版品 46 種語言 | |
|---|---|---|
書目資訊
Marketing research in the internet age :leveraging the internet for market measurement and consumer insight /
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Consumer insight :how to use data and market research to get closer to your customer /
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Market research best practice :30 visions for the future : a compilation of discussion papers, case studies and methodologies from ESOMAR /
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Testing 1-2-3 :experimental design with applications in marketing and service operations /
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International marketing reviewVol. 22, No. 3,Services research in a cross-cultural/cross-national context
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An introduction to market & social researchplanning & using research tools & techniques /
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Questions that sellthe powerful process for discovering what your customer really wants /
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Marketing information products and servicesa primer for librarians and information professionals /
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Statistical noise or valuable informationthe role of extreme cases in marketing research /
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Karma queens, geek gods, & innerpreneurs :meet the 9 consumer types shaping today's marketplace
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Consumer.ology :the market research myth, the truth about consumers and the psychology of shopping /
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A concise guide to market researchthe process, data, and methods using IBM SPSS statistics /
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Quantitative marketing and marketing managementmarketing models and methods in theory and practice /
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A concise guide to market researchthe process, data, and methods using IBM SPSS statistics /
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Boundary spanning elements and the marketing function in organizationsconcepts and empirical studies /
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Humanizing big data :marketing at the meeting of data, social science and consumer insight /
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It's not the size of the data-it's how you use itsmarter marketing with analytics and dashboards /
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Adaptability through dynamic capabilitieshow management can recognize opportunities and threats /
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Handbook of research on intelligent techniques and modeling applications in marketing analytics
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Advances in Kaiyu studiesfrom shop-around movements through behavioral marketing to town equity research /
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Handbook of research on leveraging consumer psychology for effective customer engagement
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Predicting trends and building strategies for consumer engagement in retail environments
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The great facilitatorreflections on the contributions of Joseph F. Hair, Jr. to marketing and business research /
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