Database marketing.
Overview
Works: | 7 works in 2 publications in 2 languages |
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Titles
Optimal database marketing :strategy, development, and data mining /
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(Language materials, printed)
Consumer insight :how to use data and market research to get closer to your customer /
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(Language materials, printed)
Perspectives on promotion and database marketingthe collected works of Robert C. Blattberg /
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(Electronic resources)
Targeting using augmented data in database marketingdecision factors for evaluating external sources /
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(Electronic resources)
Subjects