Business names.

Inclusive branding :the why and how of a holistic approach to brands / by: (Language materials, printed)

How brands become icons :the principles of cultural branding / by: (Language materials, printed)

Brandsthe logos of the global economy / by: (Electronic resources)

Living the brandhow to transform every member of your organization into a brand champion ; in association with Marketing / by: (Electronic resources)

The global corporate brand book by: (Electronic resources)

Brand genderincreasing brand equity through brand personality / by: (Electronic resources)

Business names.

Marketing.

Branding.

Trade.

Business and Management.

Trademarks.

Management

Corporate image.

Management.

Social Structure, Social Inequality.

Popular culture.

Globalization

Brand name products.

Electronic books.

Online Marketing/Social Media.

Consumer Behavior.