Advertising, Political.
Overview
Works: | 4 works in 3 publications in 3 languages |
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Titles
Going negative :how attack ads shrink and polarize the electorate /
by:
(Language materials, printed)
Campaigning for hearts and minds :how emotional appeals in political ads work /
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(Language materials, printed)
Do political campaigns matter?campaign effects in elections and referendums /
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(Electronic resources)
Market driven political advertisingsocial, digital and mobile marketing /
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(Electronic resources)
Subjects