Advertising, Political - United States.

Going negative :how attack ads shrink and polarize the electorate / by: (書目-語言資料,印刷品)

In defense of negativity :attack ads in presidential campaigns / by: (書目-語言資料,印刷品)

Winning elections with political marketing / by: (書目-語言資料,印刷品)

Seeing spotsa functional analysis of presidential television advertisements, 1952-1996 / by: (書目-電子資源)

The persuasive power of campaign advertising by: (書目-電子資源)

A functional analysis of political television advertisements by: (書目-電子資源)

Television in politics

Negativism.

Campaign management

Advertising, Political.

Political campaigns

Presidents

T�el�evision en politique

United States

Pr�esidents

Publicit�e politique

Advertising, Political