Place marketing.
Overview
| Works: | 25 works in 10 publications in 10 languages | |
|---|---|---|
Titles
Concept marketing for communities :capitalizing on underutilized resources to generate growth and development /
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(Language materials, printed)
Competitive identity :the new brand management for nations, cities and regions /
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(Language materials, printed)
Competitive identitythe new brand management for nations, cities and regions /
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(Electronic resources)
Media strategies for marketing places in crisisimproving the image of cities, countries, and tourist destinations /
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(Electronic resources)
How to brand nations, cities and destinationsa planning book for place branding /
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(Electronic resources)
Place brandingglocal, virtual and physical identities, constructed, imagined and experienced /
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(Electronic resources)
Destination branding for small cities :the essentials for successful place branding /
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(Language materials, printed)
Destination marketing :an integrated marketing communication approach /
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(Language materials, printed)
International place branding yearbook 2012managing smart growth & sustainability /
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(Electronic resources)
Rethinking place brandingcomprehensive brand development for cities and regions /
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(Electronic resources)
Communicating national image through development and diplomacythe politics of foreign aid /
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(Electronic resources)
An insider's guide to place brandingshaping the identity and reputation of cities, regions and countries /
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(Electronic resources)
Destination management and marketingbreakthroughs in research and practice /
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(Electronic resources)
Strategic business models to support demand, supply, and destination management in the tourism and hospitality industry /
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(Electronic resources)
Nation branding and sports diplomacycountry image games in times of change /
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(Electronic resources)
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