Market segmentation.
Overview
| Works: | 16 works in 9 publications in 9 languages | |
|---|---|---|
Titles
Blue ocean strategy :how to create uncontested market space and make the competition irrelevant /
by:
(Language materials, printed)
The long tail :why the future of business is selling less of more /
by:
(Language materials, printed)
Blue ocean strategy :how to create uncontested market space and make the competition irrelevant /
by:
(Language materials, printed)
The 50 plus marketwhy the future is age-neutral when it comes to marketing and branding strategies /
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(Electronic resources)
Why marketing to women doesn't work :using market segmentation to understand consumer needs /
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(Electronic resources)
The growth driversthe definitive guide to transforming marketing capabilities /
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(Electronic resources)
Supply chain segmentationbest-in-class cases, practical insights and foundations /
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(Electronic resources)
Market segmentation analysisunderstanding it, doing it, and making it useful /
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(Electronic resources)
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