Marketing - Technological innovations.
Overview
Works: | 11 works in 6 publications in 6 languages |
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Titles
The long tail :why the future of business is selling less of more /
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(Language materials, printed)
Brand communities for fast moving consumer goodsan empirical study of members' behavior and the economic relevance for the marketer /
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(Electronic resources)
Digital transformation in the cultural heritage sectorchallenges to marketing in the new digital era /
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(Electronic resources)
The end of marketinghumanizing your brand in the age of social media and AI /
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(Electronic resources)
Marketing strategy in the digital ageapplying kotler's strategies to digital marketing /
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(Electronic resources)
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