Target marketing - United States.

The affluent consumermarketing and selling the luxury lifestyle / by: (書目-電子資源)

Turning silver into goldhow to profit in the new boomer marketplace / by: (書目-電子資源)

Lifestyle marketingreaching the new American consumer / by: (書目-電子資源)

Building brand value the Playboy way by: (書目-電子資源)

Boomer marketingselling to a recession resistant market / by: (書目-電子資源)

Baby boom generation

Consumer behavior

Playboy Enterprises.

Investments

Market segmentation

Consumers' preferences

Luxuries

Target marketing

Older consumers

Branding (Marketing)

Middle-aged consumers

Affluent consumers

Lifestyles