Sports spectators - Psychology.

Sport fans :the psychology and social impact of spectators / by: (Language materials, printed)

The team America loves to hatewhy baseball fans despise the New York Yankees / by: (Electronic resources)

Understanding rivalry and its influence on sports fans by: (Electronic resources)

Rivalry and group behavior among consumers and brandscomparisons in and out of the sport context / by: (Electronic resources)

Marketing.

Sports spectators

Consumer behavior

Group identity.

New York Yankees (Baseball team)

Sports

Sports rivalries.

Branding (Marketing)

Consumer Behavior.