Brand choice.

Measuring the effectiveness of image and linkage advertisingthe nitty-gritty of maxi-marketing / by: (書目-電子資源)

Creating images and the psychology of marketing communication by: (書目-電子資源)

Handbook of brand relationships by: (書目-電子資源)

Determinants of private label attitudepredicting consumers' brand preferences using psychographics / by: (書目-電子資源)

Brand choice and loyaltyevidence from Swiss car registration microdata / by: (書目-電子資源)

Marketing.

Business Strategy/Leadership.

Brand loyalty.

Psychographics.

Corporate image.

Consumer behavior

Market Research.

Communication in marketing.

Relationship marketing.

Advertising

Imagery (Psychology)

Market Research/Competitive Intelligence.

Consumers' preferences

Attachment behavior.

Consumers' preferences.

Brand choice.

Branding (Marketing)

Economics/Management Science.

Customer relations.

Consumer Behavior.