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廣告 - 心理方面
Overview
Works:
8 works in 8 publications in 8 languages
Titles
廣告的心理原理 : 探討廣告背後的心理歷程
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(Language materials, printed)
震撼性廣告
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(Language materials, printed)
廣告的心理原理 : 探討廣告背後的心理歷程
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(Language materials, printed)
攻心 : 定位策略; 消費者心靈佔有率教戰手冊
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(Language materials, printed)
做廣告,不要忽視人性 = Humanity : 創意的苛責和呵責
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廣告說服力
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視覺說服 : 形象在廣告中的作用
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(Language materials, printed)
한국인에게 가장 잘 통하는 설득전략 24
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(Language materials, printed)
Subjects
廣告創意
廣告
創意
電視廣告
銷售
定位(廣告)
설득
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