Business & Economics - Marketing - General.

Getting better at sensemaking by: (書目-電子資源)

Essays by distinguished marketing scholars of the Society for Marketing Advances by: (書目-電子資源)

Evaluating marketing actions and outcomes by: (書目-電子資源)

Product and market development for subsistence marketplaces by: (書目-電子資源)

Organizational culture, business-to-business relationships, and interfirm networks by: (書目-電子資源)

Management & management techniques.

Marketing.

Total quality management.

Sales & marketing management.

Decision making.

Consumers

Subsistence economy

Management decision making.

Consumer behavior

Interorganizational relations.

Perception.

Business & Economics

Customer relations

Organizational effectiveness.

Sales & marketing.

Purchasing & supply management.

Business networks.

Strategic alliances (Business)

Marketing