Branding (Marketing) - Psychological aspects.

Brand seduction :how neuroscience can help marketers build memorable brands / by: (Language materials, printed)

Brand psychology :consumer perceptions, corporate reputations / by: (Electronic resources)

Brand hatenavigating consumer negativity in the digital world / by: (Electronic resources)

Driving customer appeal through the use of emotional branding by: (Electronic resources)

Brand hatenavigating consumer negativity in the digital world / by: (Electronic resources)

The rational homo psychologicuscreating thoughtful businesses / by: (Electronic resources)

Marketing.

Branding.

Business and Management.

Emotion.

Asian Economics.

Brand name products

Corporate image.

Customer Relationship Management.

Corporate Communication/Public Relations.

Media Management.

Product management

Branding (Marketing)

Consumer behavior.

Online Marketing/Social Media.

Customer loyalty.

Consumer Behavior.

Asian Business.