Branding (Marketing) - China.

Advances in Chinese brand management by: (Electronic resources)

China brandingcases from Zhejiang / by: (Electronic resources)

Chinese local new luxury brands in a digitally empowered eracultivation, transformation and upgrading / by: (Electronic resources)

Sharing behavior of brand crisis information on social mediaa case study of Chinese Weibo / by: (Electronic resources)

Yes logouncovering the recipes of branding success in the world's largest consumer market / by: (Electronic resources)

Cross-cultural communication of chinese brands by: (Electronic resources)

Branding.

Marketing.

Online social networks in business

Business and Management.

Asian Economics.

Business enterprises

Media Planning.

Brand name products

Customer Relationship Management.

International Business.

Global and International Culture.

Communication in export marketing

Cultural Studies.

Product management

Market Research/Competitive Intelligence.

Social Media.

Public Relations.

Emerging Markets/Globalization.

Digital Marketing.

Branding (Marketing)

Luxuries

Consumer Behavior.

Asian Business.