Communication in marketing - Developing countries.
Overview
Works: | 4 works in 4 publications in 4 languages |
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Titles
Marketing communications in emerging economies.Volume I,Foundational and contemporary issues
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(Electronic resources)
Marketing communications in emerging economies.Volume II,Conceptual issues and empirical evidence
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(Electronic resources)
Marketing communications and brand development in emerging markets.Volume II,Insights for a changing world
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(Electronic resources)