Export marketing.
Overview
Works: | 35 works in 15 publications in 15 languages |
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Titles
Global marketing :foreign entry, local marketing & global management /
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(Language materials, printed)
Global marketing :foreign entry, local marketing, & global management /
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(Language materials, printed)
Reputation transfer to enter new B-to-B marketsmeasuring and modelling approaches /
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(Electronic resources)
Relationship between exporters and their foreign sales and marketingintermediaries
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(Electronic resources)
Interdisciplinary approaches to product design, innovation, & branding in international marketing
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(Electronic resources)
International trade :an essential guide to the principles and practice of export /
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(Language materials, printed)
Exporting essentialsselling products and services to the world successfully /
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(Electronic resources)
Key developments in international marketinginfluential contributions and future avenues for research /
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(Electronic resources)
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