Tourism - Marketing.
Overview
Works: | 76 works in 35 publications in 35 languages |
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Titles
The international marketing of travel and tourism :a strategic approach /
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Sails for profit :a complete guide to selling and booking cruise travel /
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Evaluating and improving websites :the tourism destination web watch.
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Data collection and analysis for tourism management, marketing and planning :a manual for managers and analysts.
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E-business for tourism :practical guidelines for tourism destinations and businesses /
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Marketing tourism destinations online :strategies for the information age.
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The international marketing of travel and tourism :a strategic approach /
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Food and wine festivals and events around the world :development, management and markets /
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Marketing communications in tourism and hospitalityconcepts, strategies and cases /
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Media strategies for marketing places in crisisimproving the image of cities, countries, and tourist destinations /
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Tourism Marketing for cities and townsusing branding and events to attract tourism /
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Place brandingglocal, virtual and physical identities, constructed, imagined and experienced /
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Managing and marketing tourist destinations :strategies to gain a competitive edge /
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Destination marketing :an integrated marketing communication approach /
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Tourism management, marketing, and development.volume I: the importance of networks and ICTs /Volume 1,The importance of networks and ICTs
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Managing and marketing tourist destinationsstrategies to gain a competitive edge /
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Tourism marketing for developing countriesbattling stereotypes and crises in Asia, Africa and the Middle East /
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Strategic tools and methods for promoting hospitality and tourism services
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Travel marketing, tourism economics and the airline productan introduction to theory and practice /
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Questioning the assessment of research impactillusions, myths and marginal sectors /
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Tourism management, marketing, and developmentperformance, strategies, and sustainability /
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Translation and tourismstrategies for effective cross-cultural promotion /
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Handbook of research on resident and tourist perspectives on travel destinations
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Connecting brand identity and consumer-based brand equity for tourism destinationsa structural model of leisure visitors' destination brand associations /
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Destination management and marketingbreakthroughs in research and practice /
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