Consumers' preferences

Logic of Choice and Economic Theory by: (Electronic resources)

Creating images and the psychology of marketing communication by: (Electronic resources)

Customization 4.0proceedings of the 9th World Mass Customization & Personalization Conference (MCPC 2017), Aachen, Germany, November 20th-21st, 2017 / by: (Electronic resources)

New products

Manufacturing, Machines, Tools.

Technological innovations

Manufactures

Service industries

Business and Management.

Consumer behavior

Mass production

Economics

Communication in marketing.

Imagery (Psychology)

Electronic commerce

Consumers' preferences

Attachment behavior.

IT in Business.

Brand choice.

Innovation/Technology Management.