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Redler, Jörn.
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Works:
1 works in 1 publications in 1 languages
Titles
The retailer as a brandunderstanding, establishing and managing webshops, physical stores and other points of purchase as brands /
by: Redler, Jörn.; SpringerLink (Online service)
(Electronic resources)
Subjects
Marketing.
Trade and Retail.
Branding (Marketing)
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