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Branca, Generoso.
Overview
Works:
1 works in 1 publications in 1 languages
Titles
Virtual reality, real intentionsconsumers' evaluation of product packaging in immersive environments /
by: Branca, Generoso.; SpringerLink (Online service)
(Electronic resources)
Subjects
Marketing.
Virtual reality.
Packaging
IT in Business.
Virtual reality in engineering.
Industrial Design.
Innovation and Technology Management.
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