Kitchen, Philip J.
Overview
| Works: | 4 works in 2 publications in 1 languages | |
|---|---|---|
Titles
Integrated marketing communicationsa global brand-driven approach /
by:
Kitchen, Philip J.; SpringerLink (Online service); Tourky, Marwa E.
(Electronic resources)
Integrated brand marketing and measuring returns
by:
Kitchen, Philip J.; Palgrave Connect (Online service)
(Electronic resources)
The dominant influence of marketing in the 21st Centurythe marketing leviathan /
by:
Kitchen, Philip J.
(Electronic resources)
The rhetoric and reality of marketing :an international managerial approach /
by:
Kitchen, Philip J.
(Language materials, printed)