Languages
Kohlbacher, Florian.
Overview
| Works: | 1 works in 1 publications in 1 languages | |
|---|---|---|
Titles
The silver market phenomenonbusiness opportunities in an era of demographic change /
by:
Herstatt, Cornelius.; Kohlbacher, Florian.; SpringerLink (Online service)
(Language materials, printed)
Advertising in the aging societyunderstanding representations, practitioners, and consumers in Japan /
by:
Kohlbacher, Florian.; Prieler, Michael.; SpringerLink (Online service)
(Electronic resources)
The silver market phenomenonmarketing and innovation in the aging society /
by:
Herstatt, Cornelius.; Kohlbacher, Florian.; SpringerLink (Online service)
(Electronic resources)
Subjects
Marketing.
Business Strategy/Leadership.
International Economics.
Population aging
Demography.
Consumer behavior
International Business.
Advertising
Market Research/Competitive Intelligence.
Labor Economics.
Population Economics.
Marketing
Economics/Management Science.
Older consumers
Procurement.
Management/Business for Professionals.