宋弘仁

品牌形象、知覺風險、通路對購買意願影響之研究-以精品包為例 = The Impact of Brand Image, Perceived Risk, and Channels on Purchasing Intention - The Case of Luxury Bags by: 國立高雄大學亞太工商管理學系碩士班; 宋弘仁 (Language materials, printed) , [撰]