Languages
Palmatier, Robert W.
Overview
| Works: | 1 works in 2 publications in 1 languages | |
|---|---|---|
Titles
Relationship marketing in the digital age
by:
Palmatier, Robert W.; Steinhoff, Lena.
(Electronic resources)
The intelligent marketer's guide to data privacythe impact of big data on customer trust /
by:
Martin, Kelly D.; Palmatier, Robert W.; SpringerLink (Online service)
(Electronic resources)
Customer engagement marketing
by:
Harmeling, Colleen M.; Kumar, V.; Palmatier, Robert W.; SpringerLink (Online service)
(Electronic resources)
Subjects
Marketing.
Business and Management.
Data mining
Customer Relationship Management.
Corporate Communication/Public Relations.
Privacy, Right of.
Relationship marketing.
Market Research/Competitive Intelligence.
Big data
Popular Science in Business and Management.
Marketing
Customer relations.
Big Data/Analytics.