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Prieler, Michael.

Overview

Works:	1 works in 1 publications in 1 languages

Titles

Advertising in the aging societyunderstanding representations, practitioners, and consumers in Japan / by: Kohlbacher, Florian.; Prieler, Michael.; SpringerLink (Online service) (Electronic resources)

Subjects

Marketing. Business Strategy/Leadership. International Economics. Population aging Consumer behavior International Business. Advertising Market Research/Competitive Intelligence. Older consumers Procurement.

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