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Willis, M. V.

Overview

Works:	1 works in 2 publications in 1 languages

Titles

Digital transformation for fashion and luxury brandstheory and practice / by: Ozuem, Wilson.; Ranfagni, Silvia.; SpringerLink (Online service); Willis, M. V. (Electronic resources)

Digital marketing strategies for value co-creationmodels and approaches for online brand communities / by: Ozuem, Wilson.; SpringerLink (Online service); Willis, M. V. (Electronic resources)

Subjects

Marketing. Branding. Telemarketing. Luxury. Internet marketing. Digital Marketing. Brand name products. Fashion merchandising Luxuries Consumer behavior. Branding (Marketing)

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