馮連暉

線上品牌社群成員具有對立忠誠？－以汽車品牌社群為例 = Do Online Brand Community Members Possess Oppositional Loyalty? – A Case of Automobile Brand Communities by: 國立高雄大學資訊管理學系碩士班; 馮連暉 (Language materials, printed) , [撰]