Anholt, Simon.
Overview
| Works: | 1 works in 2 publications in 1 languages | |
|---|---|---|
Titles
Place brandingtheory and best practice /
by:
Anholt, Simon.; Palgrave Connect (Online service)
(Electronic resources)
Competitive identity :the new brand management for nations, cities and regions /
by:
Anholt, Simon.
(Language materials, printed)
Placesidentity, image and reputation /
by:
Anholt, Simon.; Palgrave Connect (Online service)
(Electronic resources)
Competitive identitythe new brand management for nations, cities and regions /
by:
Anholt, Simon.; MyiLibrary.
(Electronic resources)
Brand new justicehow branding places and products can help the developing world /
by:
Anholt, Simon.; MyiLibrary.
(Electronic resources)
Handbook on tourism destination branding /
by:
Anholt, Simon.; European Travel Commission.; World Tourism Organization.
(Language materials, printed)
Subjects
International economic relations.
Geographical perception.
Marketing.
Tourists.
Tourism.
Tourismus
Community development.
Brand name products
Competition, International.
Globalization.
Perception.
Tourism
Lèanderimage
Standortmarketing
International relations.
Advertising
Brand name products.
Export marketing
International
Place marketing.
Product management.
Travel.