Languages
侯建任
Overview
| Works: | 1 works in 1 publications in 1 languages | |
|---|---|---|
Titles
以品牌承諾與自我品牌連結觀點探討線上品牌社群之對立品牌忠誠－以線上汽車品牌社群為例 = Investigating Oppositional Brand Loyalty in Online Brand Community from Perspectives on Brand Commitment and Self-Brand Connection: A Case of Online Car Communities
by:
侯建任; 國立高雄大學資訊管理學系碩士班
(Language materials, printed)
, [撰]
Subjects