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Relationship marketing in profession...

Halinen, Aino, (1961-)

Relationship marketing in professional services :a study of agency-client dynamics in the advertising sector /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Relationship marketing in professional services :Aino Halinen.
其他題名:	a study of agency-client dynamics in the advertising sector /
作者:	Halinen, Aino,
出版者:	London ;Routledge,1997.
面頁冊數:	xiv, 373 p. :ill. ;25 cm.
叢書名:	Routledge advances in management and business studies
標題:	Relationship marketing.
ISBN:	0415146070 :

Relationship marketing in professional services :a study of agency-client dynamics in the advertising sector /
Halinen, Aino,1961-

Relationship marketing in professional services :a study of agency-client dynamics in the advertising sector /Aino Halinen. - London ;Routledge,1997. - xiv, 373 p. :ill. ;25 cm. - Routledge advances in management and business studies.

Includes bibliographical references (p. 345-356) and index.

ISBN: 0415146070 :NT$2,521

LCCN: 96007702 Subjects--Topical Terms:

187343
Relationship marketing.

LC Class. No.: HF5415.55 / .H172 1997

Dewey Class. No.: 659.1/068/8

Relationship marketing in professional services :a study of agency-client dynamics in the advertising sector /
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