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Marketing :creating value for custom...
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Churchill, Gilbert A.
Marketing :creating value for customers /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Marketing :Gilbert A. Churchill, Jr., J. Paul Peter.
Reminder of title:
creating value for customers /
Author:
Churchill, Gilbert A.
other author:
Peter, J. Paul.
Published:
Burr Ridge, Ill. :Irwin,c1995.
Description:
xxxii, 703 p. :col. ill., col. maps ;27 cm.
Subject:
Marketing.
ISBN:
0256125392
Marketing :creating value for customers /
Churchill, Gilbert A.
Marketing :
creating value for customers /Gilbert A. Churchill, Jr., J. Paul Peter. - Burr Ridge, Ill. :Irwin,c1995. - xxxii, 703 p. :col. ill., col. maps ;27 cm.
Includes bibliographical references (p. 655-674) and indexes.
ISBN: 0256125392
LCCN: 94008479Subjects--Topical Terms:
182957
Marketing.
LC Class. No.: HF5415 / .C5275 1995
Dewey Class. No.: 658.8
Marketing :creating value for customers /
LDR
:00655pam 2200193 a 450
001
158053
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19950202152428.6
005
950202152428.6
008
090528s1995 iluab b 001 0 eng
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94008479
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0256125392
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0256173672 (annotated instructor's edition)
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00113119
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DLC
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DLC
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DLC
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HF5415
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.C5275 1995
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658.8
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Churchill, Gilbert A.
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218656
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Marketing :
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creating value for customers /
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Gilbert A. Churchill, Jr., J. Paul Peter.
260
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Burr Ridge, Ill. :
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c1995.
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Irwin,
300
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xxxii, 703 p. :
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col. ill., col. maps ;
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27 cm.
504
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Includes bibliographical references (p. 655-674) and indexes.
650
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Marketing.
$3
182957
700
$a
Peter, J. Paul.
$3
218655
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